“We know that 90 percent of the people that come in to place a sports bet will be new to our database,” he said. Ortiz says the casino is taking an aggressive approach to engage a different demographic.

“You have to think about the long-term implications and positioning yourself for the state of Wisconsin.” “What are you expecting for revenue, not only for the Forest County Potawatomi Community, but for the state as well?” TMJ4 reporter Ben Jordan asked. Tony Evers and getting all of its technology in place. The lengthy timeline included clearing federal regulation hurdles, renegotiating its gambling contract with Gov. Ortiz says Friday’s unveiling comes after three years of legwork. Nobody’s ever seen sports book,” said Potawatomi Hotel Casino’s CEO Dominic Ortiz. “We’ve been doing gaming here for 30 years and it’s slots and tables and food. Sports games and betting lines light up screens inside the casino and eager sports fans wasted no time placing their first legal event wagers in southeastern Wisconsin. MILWAUKEE - Sports fans rejoice as Milwaukee’s first-ever sportsbook is now open at Potawatomi Hotel Casino ahead of a big weekend for college basketball.

Online gambling legal in wisconsin